QuizWizards partners with AIG Ireland to bring interactive fan engagement to the LGFA

AIG fan engagement is getting an interactive boost as QuizWizards teams up with AIG Ireland to power games across its Irish sports sponsorships, starting with a Ladies Gaelic Football Association activation.

The campaign invited supporters to test their LGFA knowledge for the chance to win €500 worth of Sports Direct vouchers. Promoted through the LGFA’s social channels, it brought AIG’s sponsorship into a game that fans could take part in themselves.

AIG fan engagement through an LGFA quiz

The activation combined a straightforward invitation to play with a prize connected to sport. The campaign creative featured the AIG and LGFA brands alongside ladies’ Gaelic football players, making the partnership visible throughout the invitation.

The LGFA’s post encouraged followers to follow a link, test their knowledge and enter for a chance to win. It also highlighted AIG Ireland’s role as the association’s official insurance partner and used the #EffortIsEqual campaign message.

Turning sponsorship into participation

For QuizWizards, the partnership is an opportunity to help AIG connect with fans through fun, interactive experiences across Irish sport. The LGFA campaign provided a clear starting point: a game built around the audience’s sporting interests, with an incentive to join in.

This is where the QuizWizards Fan Engagement Platform fits into a sponsor’s campaign. Branded games give audiences an active way to engage with the sport and the partner supporting it.

A partnership with more to come

A special thank you to the AIG team for trusting QuizWizards to help deliver the campaign, and to everyone involved in getting the LGFA activation live.

We look forward to building on this start and bringing more interactive experiences to AIG’s Irish sports sponsorships.

Learn more about AIG Ireland’s LGFA partnership, or explore our Game Showcase to see the formats available for sports sponsorship and fan engagement campaigns.