QuizWizards brings Aviva fan engagement to a 52,000-strong audience at Aviva Stadium

QuizWizards brought Aviva fan engagement to the big screens at Aviva Stadium during Ireland’s 2026 Six Nations home games and spring football internationals, putting interactive entertainment in front of a stadium audience of 52,000 fans.

Working with our client Aviva Insurance, we helped make its matchday presence something supporters could take part in. Fans joined on their phones, made predictions and competed while the activation played out on the stadium screens.

Aviva fan engagement: scan, predict and win

The invitation was simple: “Scan. Predict. Win.” Supporters scanned the QR code to enter the experience, with match predictions connecting the game directly to the action they had come to watch.

Prizes added another reason to join in, including tickets to an upcoming Ireland match and shopping vouchers. Aviva’s branding appeared across the stadium screens and the mobile experience, bringing the sponsor into the entertainment itself.

Thousands of supporters taking out their phones, choosing their answers and reacting together created a shared matchday moment. For QuizWizards, it was our biggest stadium audience yet and a powerful demonstration of live fan engagement at scale.

Across Six Nations rugby and Ireland football

The programme ran across all of Ireland’s home fixtures in the 2026 Six Nations, alongside Ireland football games at Aviva Stadium during the spring.

That gave Aviva a recurring interactive presence across two sports, with the familiar stadium setting connecting the activations. Each match brought a new audience and another opportunity for the brand to become part of the fan experience.

Helping sponsors become part of the matchday

This project shows how QuizWizards’ Fan Engagement Platform can connect a brand, a live audience and stadium screens through an experience fans actively join.

Thank you to the Aviva team for backing the activation and helping bring it to such a significant stage in international sport.

Explore our stadium fan engagement at the Aer Lingus College Football Classic, explore our Game Showcase or contact QuizWizards to discuss an interactive experience for your next sporting event.