QuizWizards featured in ESA Member Spotlight following live Croke Park activation

The ESA Member Spotlight has featured QuizWizards Founder and CEO Rory McEvoy, sharing his perspective on how brands can turn sponsorship visibility into meaningful audience participation.

Published by the European Sponsorship Association on 25 August 2026, the feature follows QuizWizards’ live audience activation at ESA’s Dublin event in Croke Park on 11 June.

ESA Member Spotlight explores the value of participation

In the feature, Rory discusses the thinking behind QuizWizards: start with the client’s objective, then build an experience that gives people a reason to take part.

That might mean bringing a sponsor into a live fan experience, encouraging repeat participation or learning more about an audience through voluntary responses. The game format serves the campaign’s purpose.

It is an approach that extends across our interactive formats, from predictions and live voting to trivia and multimedia challenges.

ESA Member Spotlight featuring QuizWizards founder Rory McEvoy

Live audience engagement at Croke Park

At ESA Event Dublin 2026, QuizWizards brought that approach into the room. Attendees scanned a QR code and played on their phones, with a live leaderboard adding competition to the experience.

Prizes from Emerald Park and Croke Park gave the audience another reason to join in. Emerald Park sponsored the top prize.

For Rory, the most memorable part was seeing phones raised to scan the code and hearing the reactions as the leaderboard updated. Sponsorship professionals could experience the platform for themselves during the event.

Thank you to the ESA team, Daragh Persse and Karen Fan for bringing QuizWizards into the programme, and to Emerald Park and Croke Park for supporting the prizes.

Bringing sponsorship ideas to life

The ESA Member Spotlight and Croke Park activation show two sides of our work: the commercial thinking behind an experience and the live participation it can create.

Read Rory’s full ESA feature, explore our game formats or talk to us about your next sponsorship or event activation.