QuizWizards brings Indy Classic fan engagement to NBC Peacock and Gainbridge Fieldhouse

QuizWizards brought Indy Classic fan engagement to two major stages on 16 December 2023: the sold-out Gainbridge Fieldhouse in Indianapolis and NBC Peacock’s live coverage of the college basketball games.

Working with Indiana Sports Corp and Sports Tech HQ, our interactive quizzes invited supporters to take part in the arena and viewers to join from home. For QuizWizards, seeing the platform featured on Peacock and activated in the Indiana Pacers’ home arena marked a breakthrough moment.

Indy Classic fan engagement in the arena and at home

The 2023 Indy Classic featured two men’s college basketball games: Indiana State versus Ball State, followed by Purdue versus Arizona. It provided a setting for an experience that connected live sport with audience participation.

In the arena, screen prompts invited fans to scan a QR code and test their sports knowledge. The quizzes were built around the teams, the venue and Indianapolis, with timed questions and leaderboards adding a competitive element.

The same accessible approach extended beyond the building. Viewers watching Peacock were shown how to join, with a studio feature introducing the activation and an on-screen QR code inviting them to play Indy Classic trivia.

Indy Classic fan engagement at Gainbridge Fieldhouse, with a Sports Tech HQ QR-code quiz invitation above the Pacers banners.

A QuizWizards moment on Peacock

The broadcast invitation brought QuizWizards directly into the viewing experience. It showed how a sports stream could give its audience something to do alongside watching the game, while the arena activation reached supporters attending in person.

Watch the Peacock feature below to see the invitation to play.

A milestone in the QuizWizards journey

For founder Rory McEvoy, the weekend was a personal milestone as well as a commercial one. In his LinkedIn reflection, he wrote:

“Personally, to get name checked by NBC Peacock, and in an NBA arena is a major milestone in my journey.”

Rory thanked the QuizWizards team, partners, advisers and supporters for helping turn an idea into a live experience on such a significant stage.

The activation demonstrated the flexibility of the QuizWizards Fan Engagement Platform: one event, with opportunities to participate both in the venue and through its live coverage.

Find out more about the event on the official 2023 Indy Classic page, or explore our Game Showcase to see the interactive formats available today.