QuizWizards brings interactive fan engagement to The Totally Football Show Live at Leicester Square Theatre
QuizWizards brought live audience engagement to The Athletic’s Totally Football Show Live at London’s Leicester Square Theatre on 23 March 2026, turning the crowd from spectators into players.
Led by James Richardson and the Totally Football Show team, the evening combined the podcast’s football discussion with an interactive, multi-round game played from audience members’ phones. Live results appeared on the big screen, making the competition part of the shared theatre experience.
Live audience engagement beyond a single quiz
Instead of relying on one quiz format, the activation mixed fast-fire football trivia with location-based Pin Drop questions. Each round offered a different challenge, giving supporters more than one way to test their knowledge.
That variety brought a fresh dimension to the show. Fans could move from recalling football facts to placing an answer on a map, while the big-screen results kept the wider audience involved in the competition.
The half-time break became a lively, competitive part of the evening. Supporters were not simply waiting for the hosts to return: they were playing, comparing answers and following the results together.
From podcast listeners to live participants
A live podcast gives its audience a chance to experience familiar voices in person. QuizWizards added another layer by giving those listeners an active role in the event.
The experience connected individual participation on phones with a collective response on the theatre screen. It showed how live audience engagement can complement a show’s existing content, bringing the crowd into the entertainment without replacing what they came to see.
For The Athletic’s Totally Football Show team, the activation provided a new way to involve football fans during the live event. For QuizWizards, it demonstrated the flexibility of combining different game formats within one audience experience.
Interactive experiences for live shows and fan events
The same approach can support live podcasts, theatre shows, fan events and sponsor activations. Games can be built around the topic, audience and tone of the occasion, with mobile participation and live-screen results bringing the experience together.
QuizWizards’ Fan Engagement Platform offers over 20 interactive game formats, helping sports organisations, media companies and brands turn audiences into active participants. Alongside entertainment, the platform creates opportunities for audience insight and measurable commercial value.
Thank you to The Athletic, James Richardson and the Totally Football Show team for bringing QuizWizards into such a memorable evening at Leicester Square Theatre.
Planning a live show or fan event? Explore the QuizWizards Game Showcase or talk to us about your next activation.
See the Totally Football Show Live event listing for details of the evening.