From pilot to partnership: QuizWizards becomes a valuable extension of Vhi’s team
Vhi audience engagement is growing through an ongoing partnership with QuizWizards, helping members explore health, wellbeing and service information through short, branded interactive experiences.
What began as a pilot has developed into a continuing collaboration. Together, the teams have created campaigns designed to educate, entertain and generate useful audience insights within Vhi’s own digital environment.
Vhi audience engagement through participation
The approach gives members an active way to explore information. A short experience introduces a relevant topic or service, puts useful information in context and helps members discover a next step within Vhi’s ecosystem.
The programme case study reports 36,920 game starts across the programme in 2026. This measures game starts, rather than unique members, and reflects participation across the programme.
The same platform can support different health and wellbeing themes, allowing the team to refresh the experience without commissioning a new technical build for every campaign.
“A valuable extension of our team”
Sarah Breathnach, UX Research Manager at Vhi, described the partnership in these words:
“QuizWizards has become a valuable extension of our team. They consistently create engaging campaigns for us around key health and wellbeing initiatives, delivering strong participation rates while helping us gather valuable audience insights. The team is proactive, easy to work with and always quick to turn ideas into live experiences.”
For QuizWizards founder Rory McEvoy, that feedback captures the kind of relationship he wants the company to build: working closely with clients, earning their trust and becoming a reliable part of how they deliver campaigns.
From a pilot to an ongoing partnership
The progression from pilot to ongoing partnership is a milestone in its own right. It shows how interactive experiences can become a repeatable part of a client’s approach to audience engagement.
The Vhi collaboration brings together health education, service discovery and audience insights, with experiences tailored to the information members are exploring.
A huge thank you to Sarah and everyone at Vhi for their kind words, collaboration and continued trust. We look forward to building on the partnership.
Learn more about Vhi, explore the QuizWizards Game Showcase to see the interactive formats available, or talk to our team about a pilot for your audience.