QuizWizards brings interactive fan engagement to Arizona’s Super Bowl LVII build-up

QuizWizards worked with the Arizona Super Bowl LVII Host Committee on a series of interactive quizzes ahead of the 2023 event, entertaining fans and helping promote Arizona.

The activations brought host committee branding into a mobile game experience. Fans could test their knowledge against the clock, with faster answers earning more points.

The accompanying clip shows one of the branded experiences, featuring Dignity Health alongside the host committee.

Super Bowl LVII fan engagement with sponsor branding

The activation illustrates how interactive games can bring an event’s identity and sponsor branding into something audiences actively take part in.

For QuizWizards, the project added another US sporting event to our growing portfolio of fan engagement work.

Explore our game formats or talk to us about your next activation.