Aviva Ireland fan engagement delivers measurable results
Aviva Ireland fan engagement campaigns with QuizWizards have combined interactive sporting experiences with measurable results across Six Nations rugby and Republic of Ireland football activations.
Delivered in the Aviva Stadium and across social channels, the campaigns gave supporters opportunities to take part in branded games around major sporting moments. For Aviva, the partnership brought campaign creation, delivery and reporting together with hands-on support from the QuizWizards team.
Aviva Ireland fan engagement: the results
Results from Aviva’s games included:
- 90%+ completion rate
- 82% registration rate
- 31% call-to-action click rate
- 2+ minutes’ average dwell time
Together, these measures show how audiences participated, completed experiences and clicked through to the next step. They give the brand a clearer view of engagement beyond the number of people who saw a campaign.
“An extension of our team”
Cliona Guilmartin, Senior Content Marketing Manager at Aviva Ireland, described the partnership:
“QuizWizards makes it incredibly easy to bring interactive campaigns to life around major sporting moments.
From concept creation and game development through to delivery and reporting, the team handles the entire process while consistently delivering strong audience engagement.
They feel like an extension of our team and are always proactive, responsive and easy to work with.”
From sporting moments to ongoing collaboration
The work spans rugby and football, with experiences designed for both stadium audiences and supporters engaging through social channels. Read more about our Aviva Six Nations and football activations.
A huge thank you to Cliona and the Aviva Ireland team for their trust, collaboration and feedback. This is the standard of service we aim to bring to every client partnership.
Explore our interactive game formats or talk to us about your next campaign.