QuizWizards partners with Cazoo to give away a £10,000 car during the Aston Villa v Everton game on May 13th!

QuizWizards partnered with Cazoo on a fan engagement quiz during Aston Villa v Everton on 13 May 2021, giving one lucky supporter the chance to win a £10,000 car.

At the time, Cazoo was Aston Villa’s principal sponsor and Everton’s main kit sponsor. The activation brought the brand’s football sponsorships together around a matchday competition.

Cazoo fan engagement reaches 5,000 participants

Promoted across Aston Villa’s and Everton’s social media platforms, the quiz attracted 5,000 participants. It gave supporters a way to take part in a branded experience around the fixture, with the car prize at the centre of the campaign.

The activation shows how an interactive game can connect a sponsor with football audiences through club channels. Rather than relying solely on brand exposure, the campaign invited fans to play.

Interactive games for sponsor campaigns

QuizWizards helps brands and sports organisations create interactive experiences around fixtures, competitions and other audience moments.

This article records a May 2021 activation. The competition has ended.

Explore our interactive game formats or talk to us about your next sponsorship activation.