QuizWizards makes ESPN+ debut at the Horizon League Basketball Championship

Horizon League fan engagement reached a new stage as QuizWizards made its ESPN+ debut during the Horizon League Basketball Championship. An on-screen QR code invited viewers to join an interactive game during a break in coverage, giving basketball fans the chance to play and win prizes.

It was another milestone for the QuizWizards Fan Engagement Platform, bringing an experience designed for participation into a major sports streaming service. Following earlier appearances on NBC and FOX, the ESPN+ activation showed how our games could connect with audiences across different viewing environments.

Horizon League fan engagement: scan, play and win

The invitation was simple: scan the QR code, join the game and take part on a phone. The broadcast creative combined basketball footage, Horizon League branding and a clear “Scan, Play, Win” message.

That approach gave viewers something to do during the break. Rather than relying on a separate campaign to draw fans away from the coverage, the game invitation appeared within the experience they were already watching.

Watch the activation below to see how the QR-code invitation appeared on ESPN+.

A third major broadcast and streaming milestone

The ESPN+ debut followed QuizWizards’ appearances on NBC and FOX. Our Indy Classic activation on Peacock and at Gainbridge Fieldhouse had already demonstrated how an interactive game could reach supporters in an arena and viewers at home.

For this Horizon League activation, QuizWizards founder Rory McEvoy described the response as “phenomenal” in his LinkedIn reflection. The milestone was about both the new platform appearance and the opportunity to make a broadcast break part of the fan experience.

Working with the Horizon League

A special thank you to our partners at the Horizon League, particularly Shawn K. Sullivan, for helping bring the activation to life.

Horizon League fan engagement on ESPN+ is another example of how interactive games can become part of live sports coverage. A clear invitation, an accessible mobile experience and a chance to win gave viewers a reason to participate alongside watching the basketball.

Explore the QuizWizards Game Showcase to see the interactive formats available for broadcasts, live events and brand activations.